EFFECTIVE TOURISM PROMOTION

Have a chat to reinvigorate your marketing and promotion. paquita.lamacraft@archerbg.com

Effective tourism promotion

Your tourism story is probably slick. Well shot, well written, professionally produced. So is everybody else's.

What it may not do is give a high-value visitor any reason to choose you over somewhere that photographs equally well — because the things that actually make people stay is the character of a place, its quirks, and the stories the locals know and visitors never hear.

Get that right and four things change. Visitors stay longer. They explore more widely. They spend on more than necessities. And they go home and promote you with a conviction no advertising budget can buy.


Where this comes from

I was Manager of Tourism and Economic Development for a region in south-west Victoria on the Great Ocean Road and led the AussieHost visitor service programme there, with Port Campbell became the first AussieHost town in Australia.Later I was Tourism and Economic Development Manager for Mackay in Far North Queensland, and later for Daylesford and Hepburn Springs in the Victorian Goldfields region With no funding, I built a regional inventory of film infrastructure and a location gallery with precise specifications, contacts and terms of use — which was taken up quickly by national and international film companies and made the region the preferred location after the state capital.

I have since done cultural and destination work in the United Kingdom and the United States, including convening the music and film industries of New Orleans for the first time in their history.

Where we might start

are 

Your tourism story is probably slick.



But does it really give the high-value visitor to your area any insight into:

  • Whether you are attracting the visitors you are targeting — and if that group is actually your most accessible and most profitable
  • What your place has that nobody else can copy, and whether  you are saying it with impact
  • Who already talks to your target visitor, and how you could  piggyback instead of competing for attention

It should.

I write about places for their own sake at discover-interesting-places.com — the sort of story a destination has and rarely tells. An example: Creole Mass 

Over 1.2 million visits, and 2.4 million pages read. No advertising, no social media promotion, no budget.  Just places, told properly.

In every one of those places the thing that made it worth writing about was already there. Usually nobody local thought it was remarkable.

To discuss how to make your visitors - and those planning a visit - want to stay longer, explore more widely, spend on more than necessities, and promote you with passion when they return home contact me at paquitalamacraft@archerbg.com